BUILT FOR ATHLETES. BUILT FOR ALL.

ARKARA Performance was built on a simple belief: everyone deserves access to great coaching, regardless of where they’re starting or what they’re working towards.

From competitive athletes chasing podium finishes to everyday people looking to get stronger, fitter and more confident, we believe the principles of great training remain the same.

Structure. Consistency. Progression. Purpose.

We’re not here to sell quick fixes, throw together random workouts or make training more complicated than it needs to be.

We’re here to help people train with direction, understand the process and achieve things they once thought were out of reach.

Through personalised coaching, structured team programming and a genuine commitment to the people we work with, ARKARA brings experience, education and community together under one standard.

Different Goals. Different Starting Points. One Standard.

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OUR STORY

BUILT FROM EXPERIENCE. DRIVEN BY PURPOSE.

ARKARA is the evolution of years spent coaching, competing, learning and building communities around training.

Founded by Dylan Fitzpatrick and now driven alongside Georgia Proudfoot, Arkara Performance brings together two coaches who share a passion for helping people become stronger, more capable and more confident.

Our experience spans personal training, strength and conditioning, CrossFit, HYROX, Olympic weightlifting, endurance training and competitive sport.

But Arkara wasn’t created to cater exclusively to competitive athletes.

It was built to bridge the gap between high-performance coaching and everyday training.

We believe the person stepping into a gym for the first time deserves the same level of thought, care and attention as the athlete preparing for a major competition.

The goals might look different, but the commitment to quality coaching shouldn’t.

Having spent years working with athletes of all abilities, we understand that progress isn’t always linear. Life gets busy, priorities change, injuries happen and motivation comes and goes.

That’s why our approach is built around sustainable progress, realistic expectations and coaching that adapts to the individual.

Today, Arkara continues to grow through personalised coaching, team training, athlete development and a community of people who genuinely enjoy putting in the work.

We’re proud of where we’ve come from, excited about where we’re going and committed to building something that goes beyond a training program.

This is Arkara Performance.

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MEET YOUR COACHES

Behind every program is a coach who understands what it means to put in the work.

We’ve spent years on both sides of the coaching relationship, developing athletes, chasing our own goals, navigating setbacks and learning what it takes to make meaningful progress.

We don’t just write Programs. We coach people.

DYLAN FITZPATRICK

FOUNDER | DIRECTOR | HEAD COACH

Dylan is the founder and driving force behind Arkara Performance, bringing more than a decade of experience in coaching, programming and athlete development.

Beginning his career in the fitness industry in 2012, Dylan has worked with hundreds of individuals across personal training, strength and conditioning, CrossFit, Olympic weightlifting, endurance training and competitive performance.

His career has extended beyond coaching individuals to building and operating a fitness business, managing coaches, developing training systems and creating environments where people can thrive.

That experience has shaped his approach to coaching: structured, progressive and built around the individual.

As an athlete, Dylan has always been drawn to competition and the pursuit of improvement.

From a background in football and surf lifesaving through to CrossFit, functional fitness competitions, Olympic weightlifting, HYROX and endurance events, his own training continues to influence the way he coaches.

He understands the commitment required to chase performance, the importance of managing training alongside everyday life and the value of having a clear plan.

While Dylan enjoys working with competitive athletes and helping people push their limits, he is equally passionate about helping everyday individuals develop strength, confidence and a genuine enjoyment of training.

His coaching philosophy is straightforward: understand the person, establish the goal and build a system that creates progress.

No unnecessary complexity. No one-size-fits-all approach.

Just quality coaching, intelligent programming and a commitment to getting better.

COACHING SPECIALTIES

Strength & Conditioning | CrossFit | Olympic Weightlifting | HYROX | Endurance Development | Competition Preparation | Personalised Programming

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GEORGIA PROUDFOOT

COACH | ARKARA COMMUNITY ARCHITECT

Georgia brings a combination of coaching experience, competitive understanding and genuine care for the people she works with.

With a background in personal training, group fitness and CrossFit coaching, Georgia has developed a passion for helping individuals build confidence, improve their capabilities and discover what they’re truly capable of.

Her approach is supportive, encouraging and focused on creating an environment where people feel comfortable being challenged.

As both a coach and athlete, Georgia understands the importance of consistency, resilience and finding enjoyment in the process.

Her experience with competitive functional fitness has given her an appreciation for the work that goes into developing strength, skill and performance, while reinforcing the importance of balancing training with life outside the gym.

Georgia believes that successful coaching goes beyond prescribing exercises.

It’s about understanding the individual, building trust and helping people develop the confidence to keep challenging themselves.

Within ARKARA, Georgia plays an important role in personalised coaching, athlete development and building the community that sits at the heart of the brand.

She’s particularly passionate about helping people who might feel intimidated by training discover their own strength, while continuing to support experienced athletes looking to take their performance further.

For Georgia, the most rewarding part of coaching isn’t simply seeing someone lift heavier or move faster.

It’s watching their confidence grow, their mindset shift and their belief in themselves develop.

COACHING SPECIALTIES

Strength & Conditioning | CrossFit | Functional Fitness | Personalised Coaching | Movement Development | Group Training | Athlete Confidence & Community

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THE ARKARA STANDARD

MORE THAN A PROGRAM. A BETTER WAY TO TRAIN.

Great results don’t happen by accident.

They’re built through consistent effort, intelligent programming, quality coaching and an environment that encourages people to keep improving.

At Arkara, everything we do is guided by a few fundamental principles.

01 / PURPOSE IN EVERY SESSION

Every session should have a reason.

Whether we’re developing strength, improving conditioning, refining technique or preparing for competition, our programming is built around clear objectives and measurable progression.

We believe athletes should understand what they’re doing, why they’re doing it and how it contributes to their goals.

02 / COACHING THAT MEETS YOU WHERE YOU ARE

No two people are the same.

Different goals, abilities, training histories and lifestyles require different approaches.

We take the time to understand the individual and provide the right level of challenge, guidance and support.

Whether you’re a beginner or an experienced competitor, the standard of coaching remains the same.

03 / PROGRESS OVER PERFECTION

Progress isn’t about being perfect every day.

It’s about showing up, putting in the work and consistently moving in the right direction.

We focus on building strong foundations, developing sustainable habits and creating training systems that deliver results over time.

04 / PERFORMANCE FOR LIFE

Training should improve your life, not take it over.

We want our athletes to be strong, capable and confident both inside and outside the gym.

That means balancing ambition with longevity, understanding when to push and when to adapt, and building fitness that supports the life you want to live.

05 / COMMUNITY THAT PUSHES YOU FORWARD

The people around you matter.

We believe great training environments are built on encouragement, accountability, shared experiences and genuine relationships.

Whether you’re training with us in person or following your program from the other side of the country, you’re part of something bigger than yourself.

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TRAIN WITH ARKARA

YOUR GOALS. OUR EXPERIENCE. ONE CLEAR DIRECTION.

There’s no single pathway to progress.

Some people want the complete support of a personal coach. Others thrive with structured programming they can follow independently. Some need targeted work to complement their existing training.

That’s why we’ve created different ways to train with Arkara.

PERSONALISED COACHING

Individualised programming, direct coaching and ongoing support built around your goals, experience and lifestyle.

From fully personalised online coaching to targeted training additions and in-person sessions, we work with you to build a plan that fits.

TEAM TRAINING

Purpose-built training programs for athletes who want structure, progression and a clear direction without needing fully personalised coaching.

Explore dedicated programs for Strength & Conditioning, HYROX, Olympic Weightlifting, Gymnastics and Functional Fitness.

Whatever your starting point, there’s a way forward.

EXPLORE OUR TRAINING OPTIONS

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RAISE YOUR STANDARD

YOUR NEXT CHAPTER STARTS HERE.

You don’t need to be the strongest, the fittest or the most experienced person in the room. You just need to be willing to start.

Whether you’re chasing a personal best, preparing for competition, rebuilding your fitness or simply ready to take your training more seriously, we’re here to help you move forward.

Bring your goals. We’ll help build the plan.

BUILT FOR ATHLETES. BUILT FOR ALL.